Wel­come to Alvenda, Inc. (“Alvenda”). All ref­er­ences to “Alvenda”, “we” or “us” in this Pri­vacy Pol­icy shall refer only to Alvenda, Inc.

At Alvenda, pri­vacy and infor­ma­tion secu­rity are top pri­or­i­ties. We pro­vide this Pri­vacy Pol­icy to out­line our poli­cies, prac­tices and pro­ce­dures with respect to per­son­ally iden­ti­fi­able infor­ma­tion (PII) col­lec­tion and use to enable you to make an informed deci­sion about shar­ing infor­ma­tion with us. Alvenda is a per­for­mance mar­ket­ing com­pany, and we may deliver and/or work with mer­chan­dise offers and store­fronts deliv­ered to the web­sites you visit or via other mar­ket­ing chan­nels. We do not col­lect any PII directly through this Alvenda website.

Changes to the Alvenda Pri­vacy Policy

This Pri­vacy Pol­icy was last updated May 25, 2010. Please check our Pri­vacy Pol­icy peri­od­i­cally for changes.

Con­tact­ing Alvenda

If you have any ques­tions or con­cerns about the Alvenda pri­vacy pol­icy, please con­tact us by doing one of the following:

* Send­ing an email to us at contact@alvenda.com.
* Call­ing us at +1 (612) 927-3400
* Writ­ing to us at:

Alvenda, Inc.
C/O Pri­vacy Offi­cer
110 5th Street North
Suite 420
Min­neapo­lis, MN 55403
United States

* Send­ing a fax to us at +1 (612) 339-2243

Infor­ma­tion we collect

Per­son­ally Iden­ti­fi­able Information

We do not request any per­son­ally iden­ti­fi­able infor­ma­tion here on the Alvenda web­site for any cus­tomer pur­chases, or as a con­di­tion of vis­it­ing this web­site. If web­site vis­i­tors choose to con­tact us for any rea­son, then we will receive the per­son­ally iden­ti­fi­able infor­ma­tion pro­vided to us, at the choice of the indi­vid­ual, and will keep it only as long as nec­es­sary to answer any ques­tions and to com­ply with applic­a­ble laws and audit requirements.

We col­lect spe­cific types of per­son­ally iden­ti­fi­able infor­ma­tion through the Alvenda Online Store­fronts at the direc­tion of our mer­chant clients for whom we are pro­vid­ing online shop­ping capa­bil­i­ties. The infor­ma­tion col­lected is that which the mer­chant clients indi­cate are nec­es­sary to process online orders through the storefronts.

We retain credit card num­bers only as long as nec­es­sary to val­i­date the card num­ber and sub­mit the pur­chase to the appro­pri­ate mer­chant. Credit card num­bers are then imme­di­ately deleted from Alvenda systems.

We retain other types of per­son­ally iden­ti­fi­able infor­ma­tion col­lected through the Alvenda Online Store­fronts as long as nec­es­sary to ver­ify the pur­chases with the mer­chant clients, and to ful­fill applic­a­ble legal and con­trac­tual require­ments for such records reten­tion to allow for audits and account­ing reviews.
Non-Personally Iden­ti­fi­able Information

As part of our on-going efforts to ensure the best pos­si­ble expe­ri­ence for all recip­i­ents of Alvenda mer­chan­dise offers, we may use log files, web bea­cons and cook­ies (defined below) to col­lect and store data that does not include per­son­ally iden­ti­fi­able infor­ma­tion from browsers, adver­tiser and third party sites (“Sites”) to aggre­gate Infor­ma­tion. The Infor­ma­tion col­lected enables us to deter­mine which mer­chan­dise offers per­form well, allows us to more effec­tively match mer­chan­dise offers and web­site con­tent to con­sumer inter­ests, if nec­es­sary, assists us in improv­ing the oper­a­tion of our ser­vices, helps us to main­tain the qual­ity of our ser­vices, enhances our ser­vices to our busi­ness part­ners and clients and enables us to pro­vide gen­eral sta­tis­tics to our busi­ness part­ners and clients regard­ing use of Alvenda’s services.

“Log files” store tracked actions occur­ring on Sites and col­lect data includ­ing your IP address, browser type, refer­ring url, request url, user agent, browser accept lan­guage, plat­form type, and date/time stamp (for clicks and sales/leads only), which make up click, impres­sion, and sales/lead data, mer­chan­dise offers viewed, and any other data that comes from inter­ac­tion with Alvenda’s network.

“Web bea­cons” are pix­els used to track your nav­i­ga­tion of a web­site or col­lec­tion of sites, the com­ple­tion of trans­ac­tions, sub­mit­tal of appli­ca­tions and brows­ing behavior.

“Cook­ies” are files (e.g. flash browser objects or http header) that are stored on your web-enabled client (such as your web browser). There are many mis­con­cep­tions about Cook­ies, some of which we will try to address in this pol­icy. Cook­ies can­not erase your hard drive or oth­er­wise dam­age your com­puter and do not tell us an e-mail address or any other per­son­ally iden­ti­fi­able infor­ma­tion. Alvenda does not and can­not use Cook­ies or web bea­cons to retrieve per­son­ally iden­ti­fi­able infor­ma­tion from your com­puter. Cook­ies are used to improve the expe­ri­ence web users have when they see mer­chan­dise offers. When a con­sumer responds to or views an Inter­net adver­tise­ment served by Alvenda (such as through third-party web­sites or email solic­i­ta­tion) or vis­its an Alvenda Net­work site, we send a Cookie and/or gif file to assign an anony­mous, unique iden­ti­fier to the end user’s Inter­net browser. One func­tion of these Cook­ies is to pro­vide Alvenda with infor­ma­tion for the pur­pose of pay­ing third-parties com­mis­sions when an Inter­net user clicks on a link, cre­ates a lead, or makes a pur­chase on an advertiser’s web­site. If the Inter­net user re-visits the advertiser’s site directly, Alvenda is able to con­tinue to track the user’s activ­i­ties (exclud­ing per­son­ally iden­ti­fi­able infor­ma­tion) on the advertiser’s site and reward the third-party web­site that referred the user. We may use Cook­ies to esti­mate the total reach of an adver­tis­ing cam­paign, as well as fre­quency of dis­play. This allows adver­tis­ers to deter­mine with greater accu­racy the com­po­si­tion of the audi­ence they reach. Cook­ies may also be used to con­trol the deliv­ery of a series of mer­chan­dise offers to a web browser, and to limit the num­ber of times a web browser receives any one adver­tise­ment. We also may use Inter­net brows­ing and online pur­chase data asso­ci­ated with an anony­mous iden­ti­fier to develop a pre­dic­tive sta­tis­ti­cal user pro­file of the end user’s needs and inter­ests. We reserve the right to retain all ad deliv­ery and report­ing data as long as may be rea­son­ably nec­es­sary for account­ing and audit purposes.

There are two classes of Cook­ies based on how long they remain on your sys­tem: (i) “Ses­sion Cook­ies,” which are used only dur­ing your visit to the Sites and/or our domains and are erased once you close your browser, and (ii) “Per­sis­tent Cook­ies,” which remain on your browser for 5 years from your last visit to the Sites and/or domains and enable us to remem­ber you on sub­se­quent vis­its to the Sites and/or domains and pro­vide more rel­e­vant con­tent to you on such Sites.

A use­ful resource on under­stand­ing Cook­ies may be found at http://www.allaboutcookies.org.

Shar­ing your information

Infor­ma­tion Shared by Alvenda

Alvenda does not sell or rent your per­son­ally iden­ti­fi­able infor­ma­tion to any third par­ties as part of our busi­ness practices.

Alvenda will only share your Infor­ma­tion for the lim­ited pur­poses pro­vided for in this Pri­vacy Pol­icy. This may include shar­ing Infor­ma­tion (1) to enable third party ser­vice providers to assist or facil­i­tate in the ser­vices we pro­vide to our clients; (2) to com­ply with applic­a­ble laws and reg­u­la­tions and to respond to a sub­poena, search war­rant or other law­ful requests for infor­ma­tion received by us, whether or not a response is required by applic­a­ble law; (3) to enforce our terms of use and other agree­ments or to pro­tect our rights; (4) to pro­tect the safety of mem­bers of the pub­lic and users of the ser­vice; (5) with ven­dors, admin­is­tra­tive ser­vice providers, tech­nol­ogy providers, and care­fully selected part­ners for data val­i­da­tion, enhance­ment, infor­ma­tion ver­i­fi­ca­tion and sup­pres­sion ser­vices; or (6) for any other pur­pose for which you pro­vide con­sent. While Alvenda strongly encour­ages clients and part­ners to adopt respon­si­ble approaches to online mar­ket­ing, Alvenda is not respon­si­ble for the infor­ma­tion prac­tices of such clients and part­ners. The col­lec­tion, use, and dis­clo­sure of infor­ma­tion by clients and part­ners are sub­ject to their respec­tive pri­vacy poli­cies, which may dif­fer from this Pri­vacy Policy.

In the event that Alvenda is acquired by or merged with a third party entity, we reserve the right, in any of these cir­cum­stances, to trans­fer or assign the infor­ma­tion we have col­lected from you as part of such merger, acqui­si­tion, sale, or other change of con­trol. In the unlikely event of our bank­ruptcy, insol­vency, reor­ga­ni­za­tion, receiver­ship, or assign­ment for the ben­e­fit of cred­i­tors, or the appli­ca­tion of laws or equi­table prin­ci­ples affect­ing cred­i­tors’ rights gen­er­ally, we may not be able to con­trol how your infor­ma­tion is treated, trans­ferred, or used.

Infor­ma­tion Col­lected by Third Party Sites

Please be aware that the web­sites of our adver­tiser and pub­lisher clients as well as the web­sites on which we place mer­chan­dise offers or any third party web­sites linked to one of our sites also may col­lect infor­ma­tion from you. Such infor­ma­tion may include non-personally iden­ti­fi­able infor­ma­tion through the use of cook­ies and other tech­nol­ogy and any per­son­ally iden­ti­fi­able infor­ma­tion you may choose to give in reg­is­ter­ing and trans­act­ing with such web­site. Although we choose our busi­ness part­ners and clients care­fully, Alvenda is not respon­si­ble for the pri­vacy prac­tices of web­sites oper­ated by such third par­ties. You should check the applic­a­ble pri­vacy poli­cies of such web­sites you visit to deter­mine how they han­dle any infor­ma­tion they col­lect from you.

Your Choices

You will have the option of block­ing the use of Cook­ies from Alvenda.com and Alvenda.net by chang­ing a set­ting in your Inter­net browser. Please see your browser supplier’s web­site for details on how to do this.

Pro­cess­ing and stor­ing your data

Secu­rity

The secu­rity of your per­son­ally iden­ti­fi­able infor­ma­tion is very impor­tant to us. In our efforts to pro­tect your online trans­ac­tions, we use a tech­nol­ogy called Secure Sock­ets Layer (SSL) to strongly encrypt your per­son­ally iden­ti­fi­able infor­ma­tion and pro­tect against unau­tho­rized use. If your browser is capa­ble of SSL (and most are), your per­son­ally iden­ti­fi­able infor­ma­tion will be auto­mat­i­cally encrypted, or encoded, before it is sent to our mer­chants for whom we pro­vide store­front ser­vices. We have also obtained a dig­i­tal cer­tifi­cate from Verisign, Inc., a lead­ing provider of Inter­net trust ser­vices, for the use of our online store­front ser­vices and pro­vid­ing val­i­da­tion that the data trans­fers done as securely as possible.

We also have imple­mented an infor­ma­tion secu­rity and pri­vacy pro­gram within Alvenda that includes poli­cies for which all per­son­nel must fol­low and using tech­nolo­gies and prac­tices that sup­port indus­try and inter­na­tional infor­ma­tion secu­rity standards.

Ulti­mately, your per­son­ally iden­ti­fi­able infor­ma­tion is pro­tected by the prac­tices you use to make online pur­chases. Be sure to keep your online con­fi­den­tial. No Cus­tomer Ser­vice Asso­ciate or any other rep­re­sen­ta­tive of Alvenda will ever ask you for your pass­word. The con­fi­den­tial­ity of your pass­word is yours to pro­tect. When we do have to col­lect your most sen­si­tive per­sonal infor­ma­tion to allow you to make online pur­chases through our store­fronts, such as credit card num­ber, we will pro­tect its con­fi­den­tial­ity through infor­ma­tion secu­rity prac­tices and tech­nolo­gies, have poli­cies and pro­ce­dures in place to pro­hibit its unlaw­ful dis­clo­sure, and limit access to autho­rized per­son­nel only.

Changes

As the stan­dards gov­ern­ing Inter­net pri­vacy and infor­ma­tion secu­rity con­tinue to evolve, Alvenda may find it appro­pri­ate or nec­es­sary to update this Pri­vacy Pol­icy from time to time. As a result, we reserve the right to change this Pri­vacy Pol­icy at any time and shall post such changes on the Web­site. Our Web­site will state the date the Pri­vacy Pol­icy was last updated. We encour­age you to review the Pri­vacy Pol­icy when­ever you use this Web­site to make sure you under­stand how your infor­ma­tion will be used.

Children’s Pri­vacy

Alvenda is very sen­si­tive to the issue of the pri­vacy rights of chil­dren. Alvenda web­sites are nei­ther devel­oped for, nor directed at, chil­dren. Each of Alvenda’s mer­chant clients deter­mines the ver­biage used on Alvenda Online Store­fronts. Alvenda makes every effort to ensure each mer­chant appro­pri­ately com­plies to children’s pri­vacy laws and reg­u­la­tions, but ulti­mately the mer­chants are respon­si­ble for pro­tec­tion and appro­pri­ately using the PII pro­vided to them through cus­tomers purchases.