CNN, 8/12/2010
“Book­ing a flight just got more social. Delta Air Lines unveiled a new fea­ture on their Face­book page Thurs­day that allows fliers to book air travel entirely through Facebook.…”

CBS, 8/12/2010
“It’s the first time an air­line has allowed cus­tomers to reserve flights on Facebook.….”

CNBC, 8/12/2010
“Delta’s social com­merce chan­nel now allows any of the site’s 500+ mil­lion users to com­plete a full travel book­ing on facebook.com/delta and also on the Face­book home page of thou­sands of fans via Alvenda’s unique In-Stream Shop­ping™ features.….”

Forbes, 8/12/2010
” Delta Air Lines Inc. said Thurs­day it’s launched a new “Ticket Win­dow” on Face­book that will allow pas­sen­gers to book directly on the social media site. It’s the first time an air­line has allowed cus­tomers to reserve flights on Facebook.….”

Bloomberg, 8/12/2010
“Delta Air Lines (NYSE:DAL) and Alvenda Inc., the only inte­grated social com­merce chan­nel, offi­cially launched the travel industry’s first ecom­merce capa­bil­ity on Face­book today. Face­book users will now be able to book flights with their friends directly on Facebook.….”

Giz­modo, 8/13/2010
“No longer should IT man­agers get away with block­ing Face­book on com­pany com­put­ers, now Delta’s added the abil­ity to book a flight right there in that open Face­book tab. Nev­er­mind that your boss prob­a­bly knows Delta takes book­ings elsewhere.…”

Mash­able, 5/12/2010
“Synapse, a sub­scrip­tion mar­ket­ing agency that works with major mag­a­zine pub­lish­ers like Condé Nast, Hachette Fil­i­pac­chi and Hearst, is work­ing with with Alvenda, a com­pany that spe­cial­izes in Face­book shop­ping appli­ca­tions, to enable pub­lish­ers to sell sub­scrip­tions directly on Face­book Pages…”

Minneapolis/St. Paul Busi­ness Jour­nal, 5/28/2010
“Tech startup Alvenda Inc. has inked a deal with a Time Inc. sub­sidiary to develop a sys­tem that will allow con­sumers to buy mag­a­zine sub­scrip­tions via Facebook…”

Inter­net Retailer, 5/27/2010
“He points to another com­pany, Alvenda, that lets con­sumers make a pur­chase from within a ban­ner ad. These are exam­ples of the future of online display…”

DM News, 5/17/2010
“Mul­ti­chan­nel retail­ers are expand­ing their tac­tics for sell­ing directly to con­sumers on Face­book, adding e-commerce func­tion­al­ity to both com­pany fan pages and mem­bers’ news feeds. Avon, Gaiam, 1-800-Flowers and Brooks Broth­ers are among the brands that recently intro­duced or improved their Face­book web shop­ping capa­bil­i­ties. Avon’s Mark brand, Brooks Broth­ers, Gaiam and 1-800-Flowers all work with tech­nol­ogy ser­vices firm Alvenda, which builds e-commerce apps for social networks. …”

The Atlantic, 5/14/2009
“Finally, good news for the mag­a­zine indus­try: pub­lish­ers have built a plat­form to sell sub­scrip­tions in the direct stream of Facebook’s news feed.…”

Brand­Chan­nel, 5/13/2010
“Start­ing in August, Face­book will pro­mote mag­a­zine brands’ con­tent and sub­scrip­tions through its news feed thanks to a land­mark part­ner­ship with mega-magazine pub­lisher Time Inc. that aims to reach new read­ers through social media net­works – in this case, Face­book friends.…”

Adver­tis­ing Age, 5/12/2010
“Synapse, a Time Inc. divi­sion that sells sub­scrip­tions for many pub­lish­ers, is col­lab­o­rat­ing with Alvenda, a com­pany that builds e-commerce appli­ca­tions, to intro­duce a sys­tem let­ting Face­book users buy print mag­a­zine sub­scrip­tions with­out leav­ing the site or even the Face­book news feed…”

Prac­ti­cal Ecom­merce, 4/26/2010
“We’re extend­ing the shop­ping expe­ri­ence to use the social graph on and off of Face­book,” Gerten said…”

Inc. 4/12/2010
“Your Face­book fans are likely loyal cus­tomers who already spend more on your prod­uct than the aver­age con­sumer. But what if they could make that pur­chase with­out ever leav­ing Facebook?.…”

Inter­net Retailer, 5/27/2010
“Mil­lions of con­sumers social­ize on Face­book. Some e-retailers are learn­ing what it takes to sell on the social network.…Like 1-800-Flowers, Mark worked with Alvenda to enable cus­tomers to com­plete a trans­ac­tion with­out leav­ing the news feed…”

Busi­ness Insider, 3/01/2010
“Minneapolis-based tech startup Alvenda has cre­ated an e-commerce plat­form within Face­book for 1-800-Flowers. It also built a friend-to-friend sales app in Decem­ber for Avon’s beauty and acces­sories brand, Mark.…”

Inter­net Retailer, 3/01/2010
“The e-retailer adjusted its Face­book design last month, just before Valentine’s Day. 1-800-Flowers.com, which worked with ad net­work and e-commerce appli­ca­tions devel­oper Alvenda Inc. to develop its Face­book e-commerce func­tion­al­ity, is now push­ing out spe­cial offers that fea­ture select items to its fans’ news feeds…”

Twin Cities Busi­ness Mag­a­zine, 1/10/2010
“Alvenda, Inc., said Mon­day that it has secured $5 mil­lion in ven­ture cap­i­tal fund­ing from Split Rock Part­ners, which it will use to sup­port its rapid growth…”

Inside Face­book, 9/30/2010
“Omniture’s Site­Cat­a­lyst tool mea­sures demo­graphic seg­ments, num­ber of friends, types of social activ­ity, friend invites, what por­tion of an app users spend time on, and how all of this engage­ment leads to actual sales…The tool has now been inte­grated by Alvenda.…”

Adver­tis­ing Age, 5/12/2010
“As Face­book wades deeper into the e-commerce space…it was only a mat­ter of time before some­one fig­ured out a way to enable shop­ping in what is arguably the site’s most valu­able real-estate: the news­feed. That some­one isn’t Face­book but Alvenda…”

TechCrunch, 7/29/2009
“1-800-FLOWERS.COM has teamed up with app devel­oper Alvenda to bring its store to a poten­tially mas­sive audi­ence on Facebook.…”

eCon­sul­tancy, 6/20/2009
“The store­front is pow­ered by Alvenda, which cre­ates ‘Shoplets’ for online retail­ers who want to reach cus­tomers wher­ever they are.…”

Get Elas­tic, 6/20/2010
“1-800-Flowers has since embed­ded its wid­get into its Face­book Fan Page, and goes down in his­tory by claim­ing the first retail trans­ac­tion within Face­book. At 11:50 am EST on July 8, 2009, it sold a “Slice of Life” for $34.99…”