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Man­age­ment Team

Wade Gerten – Chief Exec­u­tive Officer

Wade is Alvenda’s Founder and Chief Exec­u­tive Offi­cer. Wade was most recently the Vice Pres­i­dent of Prod­uct Strat­egy for Ora­cle Retail. Best Buy, Wal­mart, Tesco, Nord­strom, Car­refour and over 200 other lead­ing global retail­ers accel­er­ated their busi­ness growth with mer­chan­dise opti­miza­tion solu­tions devel­oped under Wade Gerten’s lead­er­ship dur­ing his 10 year tenure at Retek and Ora­cle Retail. Wade helped grow Retek from 20 employ­ees in 1995 to the largest retail-specific enter­prise soft­ware com­pany. Retek was acquired by Ora­cle in 2005 for $630 million.

Brian Howe – Chief Strat­egy Officer

Brian Howe is Alvenda’s Founder and Chief Strat­egy Offi­cer. Brian was most recently the head of mar­ket­ing for Target.com where he man­aged Target’s mar­ket­ing for its online and direct busi­nesses. Dur­ing his six-year tenure at Tar­get, Brian increased online rev­enue by 15x and helped Target.com become a top three online retailer. Pre­vi­ously, Brian helped Fingerhut.com expand to become the fourth largest online retailer in North Amer­ica. Brian heads up Alvenda’s mer­chant pro­grams ensur­ing clients max­i­mize incre­men­tal rev­enue and profits.

Jamie Thin­gel­stad – Chief Oper­at­ing Offi­cer and Chief Tech­nol­ogy Officer

Jamie plays a dual role at Alvenda as our Chief Oper­at­ing Offi­cer and Chief Tech­nol­ogy Offi­cer. Pre­vi­ously, Jamie was the CTO of the Wall Street Jour­nal Dig­i­tal Net­work, the con­sumer divi­sion of Dow Jones & Com­pany, and CTO of Mar­ket­Watch. Jamie was also the found­ing CTO of BigCharts. BigCharts was a pio­neer in deliv­er­ing real-time finan­cial infor­ma­tion via the web.

Bob Tut­tle – Senior Vice Pres­i­dent Field Operations

Bob has spent over 20 years devel­op­ing high growth tech­nol­ogy com­pa­nies and is an expert in retail indus­try and ecom­merce tech­nol­ogy solu­tions. Most recently, Bob was CEO of Vcom­merce, an enter­prise ecom­merce plat­form, which he helped focus, restruc­ture and guide to a sale. Bob has also demon­strated his lead­er­ship as SVP Sales & Gen­eral Man­ager of Esca­late Retail and as VP North Amer­i­can Field Oper­a­tions for Retek (now part of Ora­cle Retail). Bob is cus­tomer focused and an effec­tive, trusted leader. As VP of Field Oper­a­tions, Bob will be lead­ing our sales efforts while help­ing make sure our cus­tomers are satisfied.

Jeanette Dorazio – Vice Pres­i­dent Mer­chant Solutions

Jeanette Dorazio is a sea­soned exec­u­tive who brings over 10 years of prod­uct man­age­ment expe­ri­ence to Alvenda in the retail soft­ware indus­try. Most recently Jeanette was the Direc­tor of Prod­uct Man­age­ment at Ora­cle Retail, pro­vid­ing prod­uct strat­egy and vision to meet the chal­lenges faced by the world’s lead­ing retail­ers. As VP Mer­chant Solu­tions at Alvenda, Jeanette uti­lizes her lead­er­ship and cus­tomer cen­tric focus man­ag­ing all cus­tomer imple­men­ta­tions, and exe­cut­ing strate­gies that opti­mize our merchant’s dig­i­tal storefronts.

Lou Abramowski – Direc­tor of Prod­uct Management

Lou is Alvenda’s co-founder and Direc­tor of Prod­uct Man­age­ment. Pre­vi­ously, Lou was a client part­ner for Ogilvy Interactive-Lacek, a lead­ing adver­tis­ing agency, where he devel­oped rich Inter­net appli­ca­tions for large adver­tis­ers. Lou works with Alvenda’s mer­chants to cre­ate highly inter­ac­tive branded shop­ping expe­ri­ences that result in happy con­sumers and high con­ver­sion rates. With his work, mer­chants can cre­ate social shop­ping expe­ri­ences for Face­book that drive loy­alty and sales.